"Fifteen-year-old Tavi Gevinson had a hard time finding strong female, teenage role models -- so she built a space where they could find each other. At TEDxTeen, she illustrates how the conversations on sites like Rookie, her wildly popular web magazine for and by teen girls, are putting a new, unapologetically uncertain and richly complex face on modern feminism."
"Born in April 1996, Tavi Gevinson started blogging at age eleven – then rapidly became a bona fide fashion icon. In 2009 she was featured on the cover of Pop magazine and was invited as a special guest to New York Fashion week. Her site for teenage girls, Rookie, broke the one-million page views within five days of launching in September 2011. She’s currently the editor-in-chief and founder of RookieMag.com and writes thestylerookie.com and has written for several publications including Harper's Bazaar, Jezebel, Lula, Pop, and GARAGE magazine."
"By unpicking the awkwardness of female adolescence and providing a place to talk about it, [Rookie has] helped feminism become almost fashionable. "Eva Wiseman, The Observer
TED
