Jameson is by far the best selling Irish Whiskey in the world with 31 million bottles sold per annum. The Wall Street Journal writes in the article
'Jameson Pours Out Tall Tale To Lure Younger Drinkers'
Whiskey Uses Shot of Invention to Stress Its Irish Roots
Irish whiskey brand Jameson wants its "history" to be a laughing matter.
A new television commercial, scheduled to start airing in the U.S. late this month, depicts Jameson founder John Jameson saving his distillery from a huge fire by single-handedly busting a dam and flooding 18th-century Dublin.
The spot is meant as a humorous reminder of Jameson's Irish heritage. At the end, Dubliners congratulate Mr. Jameson for rescuing the distillery despite the harm done to their homes and their city.
The Ad below is aimed at a younger 'hipper' American Demographic.
I didn't realise we had a dam in 18th century Dublin?!
No comments:
Post a Comment